Curriculum
- 14 Sections
- 80 Lessons
- 22 Weeks
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- Module 1 — Introduction To Digital Growth Systems6
- 1.1Digital Marketing Fundamentals in the AI & Automation EraCopy10 Minutes
- 1.2Funnel Logic: Retargeting, Personalization & Omnichannel SystemsCopy10 Minutes
- 1.3Customer Journey Mapping: Micro vs. Macro-Conversion GoalsCopy10 Minutes
- 1.4Customer Profiling: Demographic & Psychographic SegmentationCopy10 Minutes
- 1.5Digital Channels Overview (Full Digital Ecosystem)Copy11 Minutes
- 1.6Quiz 1Copy60 Minutes20 Questions
- Module 2 — SEO Systems: Technical Audits & Organic Performance11
- 2.1Introduction of SEO Fundamentals, Keyword Research & AEOCopy10 Minutes
- 2.2On-page Optimization & Schema MarkupCopy10 Minutes
- 2.3Advanced Technical SEOCopy10 Minutes
- 2.4Conversion Setup & TrackingCopy10 Minutes
- 2.5Advanced Link Building & Outreach AutomationCopy10 Minutes
- 2.6SEO Analytics & MeasurementCopy10 Minutes
- 2.7GEO (Geographical SEO) Contextual ContentCopy10 Minutes
- 2.8Voice Search Optimization & NLP OptimizationCopy10 Minutes
- 2.9E-commerce SEO & International SEOCopy10 Minutes
- 2.10Site AuditsCopy10 Minutes
- 2.11Quiz 2Copy60 Minutes20 Questions
- Module 3 — Analytics, Tracking & Reporting6
- 3.1Introduction to Analytics (GA4 Event-Based Measurement)Copy10 Minutes
- 3.2Search Console Insights & Performance DiagnosticsCopy10 Minutes
- 3.3Marketing Dashboards (GA4 Explorations & Looker Studio)Copy10 Minutes
- 3.4Website Performance Analysis & Conversion DiagnosticsCopy10 Minutes
- 3.5Automated Reporting & Data StorytellingCopy10 Minutes
- 3.6Quiz 3Copy60 Minutes20 Questions
- Module 4 — Google Ads (Search + Display)6
- 4.1Google Ads Ecosystem & Intent-Based PPC FrameworksCopy10 Minutes
- 4.2Keyword Intelligence, Match Types & Search Intent MappingCopy10 Minutes
- 4.3Search Campaign Architecture (Hands-On Build)Copy10 Minutes
- 4.4Display Network Strategy & Performance CreativesCopy10 Minutes
- 4.5Full-Funnel Optimization Loop & Campaign CapstoneCopy10 Minutes
- 4.6Quiz 4Copy60 Minutes20 Questions
- Module 5 — Meta Ads (Facebook + Instagram)6
- 5.1Meta Ads Ecosystem & Ads Manager ArchitectureCopy10 Minutes
- 5.2Conversion API (CAPI), Pixel & Event-Based TrackingCopy10 Minutes
- 5.3Full-Funnel Audience Strategy (Prospecting, Retargeting & Lookalikes)Copy10 Minutes
- 5.4Performance Creatives & Conversion-Focused Copy (AI-Assisted Ideation)Copy10 Minutes
- 5.5End-to-End Meta Campaign System & Optimization LoopCopy10 Minutes
- 5.6Quiz 5Copy60 Minutes20 Questions
- Module 6 — Email Marketing and Marketing Automation11
- 6.1Introduction to Klaviyo & Email/SMS Marketing+Account Setup & IntegrationCopy10 Minutes
- 6.2Lists vs. Segments+Forms & Lead CapturevCopy10 Minutes
- 6.3Email Campaign BasicsCopy10 Minutes
- 6.4SMS Campaign Basics+Flow Automations – Part 1Copy10 Minutes
- 6.5Flow Automations – Part 2 + Advanced Flow StrategiesCopy10 Minutes
- 6.6Personalization & Dynamic ContentCopy10 Minutes
- 6.7Segmentation for Targeted CampaignsCopy10 Minutes
- 6.8Deliverability & ComplianceCopy10 Minutes
- 6.9Analytics & Reporting + A/B Testing & OptimizationCopy10 Minutes
- 6.10Final Project & Best PracticesCopy10 Minutes
- 6.11Quiz 6Copy60 Minutes20 Questions
- Module 7 — Website & Landing Page Design (UX/UI + Conversion)6
- 7.1UX/UI Principles for Conversion-Focused MarketingCopy10 Minutes
- 7.2Landing Page Frameworks & CRO-Driven DesignCopy10 Minutes
- 7.3Wireframing & Page Architecture WorkshopCopy10 Minutes
- 7.4High-Fidelity UI Design & UX Heuristic AuditCopy10 Minutes
- 7.5Conversion-Optimized Landing Page & UX ReportCopy10 Minutes
- 7.6Quiz 7Copy60 Minutes20 Questions
- Module 8 — Social Media Growth: Organic Systems & Visual Identity6
- 8.1Introduction to Social Media Marketing (Platforms & Audience Intent)Copy10 Minutes
- 8.2Algorithms, Engagement Signals & Smart Posting StrategyCopy10 Minutes
- 8.3Building a Social Media Presence (Branding + Visual Identity)Copy10 Minutes
- 8.4Social Media Content Creation (Hands-On Lab with AI Assist)Copy10 Minutes
- 8.57-Day Content Plan (AI-Guided Planning)Copy10 Minutes
- 8.6Quiz 8Copy60 Minutes20 Questions
- Module 9 — Advanced Social Media Marketing (Paid + Organic)6
- 9.1Platform Algorithm Intelligence & Signal-Based RankingCopy10 Minutes
- 9.2Organic Growth Engines (Engagement Loops & Content Optimization)Copy10 Minutes
- 9.3Competitive Landscape & Content Gap Analysis (Paid + Organic)Copy10 Minutes
- 9.4Paid Social Acceleration (Boosting, Entry-Level Ad Systems)Copy10 Minutes
- 9.530-Day Social Media Growth Blueprint (Execution Project)Copy10 Minutes
- 9.6Quiz 9Copy60 Minutes20 Questions
- Module 10 — Graphic Design & Creative Production for Marketing6
- 10.1Visual Design Principles for Performance MarketingCopy10 Minutes
- 10.2Canva Design Systems & Brand Template FrameworksCopy10 Minutes
- 10.3Scroll-Stopping Carousels & Thumbnail OptimizationCopy10 Minutes
- 10.4Ad Creatives, Stories & Static Visual Production (Hands-On)Copy10 Minutes
- 10.5AI-Assisted Image Creation & Creative Portfolio BuildCopy10 Minutes
- 10.6Quiz 10Copy60 Minutes20 Questions
- Module 11 — Video Marketing & Editing Basics6
- 11.1Video Marketing Systems (Short-Form, Long-Form & Reels-First Strategy)Copy10 Minutes
- 11.2Content Storyboarding & Hook-Based ScriptwritingCopy10 Minutes
- 11.3Mobile-First Shooting & Production TechniquesCopy10 Minutes
- 11.4Video Editing Fundamentals (CapCut & Filmora Workflow)Copy10 Minutes
- 11.5End-to-End Video Asset Creation & Portfolio BuildCopy10 Minutes
- 11.6Quiz 11Copy60 Minutes20 Questions
- Module 12 — Content Marketing Fundamentals6
- 12.1Content Marketing FoundationsCopy10 Minutes
- 12.2AI-Assisted Content Strategy & Planning FrameworksCopy10 Minutes
- 12.3Pillar Pages & Topic Clusters For SEO-AEOCopy10 Minutes
- 12.4Brand Voice & MessagingCopy10 Minutes
- 12.530-Day AI-Assisted Content Plan Aligned with SEO, AEO & GEO GoalsCopy10 Minutes
- 12.6Quiz 12Copy60 Minutes20 Questions
- Module 13 — Conversion Copywriting & Persuasive Messaging for Digital Channels6
- Module 14 — Branding & Digital Strategy Development6
- 14.1Brand Strategy Foundations (Identity, Positioning & Differentiation)Copy10 Minutes
- 14.2Brand Voice Systems, Tone Mapping & Narrative StorytellingCopy10 Minutes
- 14.3Visual Identity Systems & Brand Kit ArchitectureCopy10 Minutes
- 14.4Digital Strategy Frameworks & Omnichannel Growth ExecutionCopy10 Minutes
- 14.5Integrated Brand Strategy Presentation & Course CapstoneCopy10 Minutes
- 14.6Quiz 14Copy60 Minutes20 Questions
Digital Marketing Fundamentals in the AI & Automation EraCopy
Funnel Logic: Retargeting, Personalization & Omnichannel SystemsCopy
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